Neon brought WDG on board for FERRARI, Michael Mann’s timeless take on the legendary car maker. We went for a classic look in the marketing, mixing modern typography with the film’s stunning cinematography. Inspired by Ferrari’s iconic red, we used it strategically to capture the essence of the story.

Leading our campaign, Adam Driver shines as Enzo, while Penelope Cruz brings strength and independence to her role as Laura.

Our art direction, paired with the film's sound and visuals, created a campaign that hit home with both car lovers and movie buffs.