For Zendaya’s latest movie, Challengers, we teamed up with Amazon MGM Studios to put together an editorial-style social campaign that really captured the vibe of the film. We gave tennis a fresh twist with original sounds and visuals, crafted an eye-catching social feed, and made sure fans got plenty of Zendaya.

The content racked up millions of views, doubling as sneak peeks for exclusive international premieres and a special launch party in LA. Zendaya and the cast loved it and shared our work across their own and partner channels, making it a campaign to remember.