When we got the chance to work on Joker: Folie à Deux, we jumped on it. Our goal was to showcase the chemistry between Joaquin Phoenix and Lady Gaga, making them the main focus of almost every part of the film’s marketing. Sound design played a huge role right alongside the cinematography, with each piece highlighting either the music or the look, always putting the two stars front and center. We stayed true to what cinephiles love but also created unique content to pull in a broader crowd, including comic fans who might not usually go to the movies.

In the end, we reached an impressive audience through social media partnerships, capturing cinephiles, comic fans, and creating a campaign that really stood out.